‎"cogito ergo sum: i shake thinks up; therefore i am"

associative thinking;

magical thinking

http://www.ted.com/talks/james_geary_metaphorically_speaking.html

metaphorical thinking

x=y

giving something a name that belongs to something else

pattern recognition

conceptual synesthesia - round shape round sound

cognitive dissonance: cannot ignore the literal menaing of words

combinatory play

‎"cogito ergo sum: i shake thinks up; therefore i am"

"Any sufficiently advanced technology is indistinguishable from magic."
arthur c.clarke